Pexaworks partnered with a health and fitness app client to address critical challenges in user retention and engagement. As the client faced a decline in active users and subscriptions, it became evident that a more engaging and intuitive user experience was essential. Pexaworks took a user-centered approach, focusing on a comprehensive redesign of the app’s interface to enhance usability and implement features that would motivate users. This initiative aimed to create a more enjoyable and effective experience for users, ultimately driving higher retention rates and increased subscriptions.
Challenge
The client faced significant challenges with user retention and engagement, resulting in a decline in active users and subscriptions for their health and fitness app.
Solution
We conducted a comprehensive redesign of the app’s user interface to enhance usability and create a more intuitive user experience. The redesign included streamlined navigation, improved accessibility, and engaging visual elements. Additionally, we incorporated gamification features to motivate users and encourage consistent engagement with the app.
Outcome
Post-launch, the client experienced a 50% increase in user retention rates, a 60% boost in daily active users, and a 40% rise in subscription upgrades, significantly enhancing the app’s overall performance.
Tech Stack
Flutter
Express
Node.js
MongoDB
Firebase