Pexaworks partnered with a client whose platform faced declining user engagement due to a cluttered and unintuitive interface. The client sought a solution to improve user experience and boost interaction. Pexaworks redesigned the platform’s UI/UX, focusing on simplifying navigation, improving course discovery, and optimizing accessibility across mobile devices. The result was a significant boost in user engagement, reduced bounce rates, and increased subscription sign-ups, demonstrating the impact of a seamless and user-friendly design.
Challenge
The client’s platform was functional but suffered from poor user engagement due to a cluttered interface and unintuitive navigation.
Solution
Pexaworks completely overhauled the UI/UX design, focusing on creating an intuitive and visually appealing interface. We streamlined navigation, enhanced course discovery, and improved accessibility for mobile devices.
Outcome
Post-launch, the client saw a 60% increase in user engagement and a 45% reduction in bounce rates, leading to a 25% increase in subscription sign-ups.
Tech Stack
Figma
React.js
Bootstrap
Hotjar